C2PA / Content Credentials
A signed provenance claim can name the editing app, actions and source ingredients.
Instagram / image provenance
Drop in the photo you are about to post. You will see what the editor left inside and can download a clean copy without sending the image to us.
CONTEXT / EVIDENCE
A real camera photo can acquire AI-related provenance after object removal, generative fill, background replacement or another assisted edit. The attached claim can describe one operation; it does not necessarily say that every pixel was generated.
Meta acknowledged that early labels based on industry signals did not always match people’s expectations. It later moved AI information for content detected as only edited with AI into the post menu, while keeping a more visible label for content detected as generated.
DIRECT ANSWERS / INSTAGRAM
A signed provenance claim can name the editing app, actions and source ingredients.
Ordinary metadata can expose software names, edit history, GPS, dates or prompt text.
Meta can use information outside the uploaded file. A clean copy cannot guarantee label removal.
Save the camera original and the editable project before changing the publishing copy.
Drop the JPG, PNG or WebP above and review C2PA separately from EXIF and XMP.
Remove all supported metadata or select only C2PA, XMP, EXIF, IPTC and comments.
Inspect the derivative again before download. Keep the original if provenance may matter later.